The Clean Slate / cleaning

All of us at some point in our lives have been chided for not washing our hands before eating. If anything that’s the one thing that we’ve all been grilled about until it became a habit. Anyway, now with this dreaded pandemic on, thank goodness am I right?

Being environmentally cautious is the need of the hour, it is an idea we are much too familiar with but often have trouble knowing where to start. With hordes of plastic mounting up in landfills and choking the earth, it’s not simply enough to acknowledge it but to actually do something about it.

With the pandemic looming over our heads, we are starting to look back at those tiny things we never thought required proper cleaning. Besides, these ‘unprecedented’ times – yes, we are just as tired of hearing that – have indeed made us dependent on one such tiny thing - our mobiles!

Let’s face it, washing water bottles is often a once-a-week affair in most Indian households. Our excuse? “But it’s just water no.”  Nope, it really really isn’t. It’s the perfect home for our good old bacterial friends, so it is no surprise that they need daily cleaning. 

“Bring out the silver,” in our country, that means showing off the best, most unique set of cutlery, it also means the meal is of utmost importance.

Our families have a designated spot to keep all the silver cutlery, one that is visible to the whole house, smack right in the middle of the kitchen or the living room.

“Organic produce”, “Straight from the farm”, "Natural and raw ingredients" We've all heard these statements more than once. So, how about saying, “fresh from the garden in your house” instead?

The Hon’ble Bombay High Court have asked us to make the change at short notice. Having decided to make the change, it anyway made sense to use to invest our marketing and community efforts in the new name. Hence the shift from Kopraan to Koparo. Same 5-star product, same plant-based goodness, and the same cleaning superpowers. Our new website is koparoclean.com and our handles are @koparo.clean on Instagram and @koparo clean on Facebook.

You’re at home. Sitting at your desk. It’s been your favourite colleague this year, the one that you can never forget. You’re staring at the clock, it’s running very slow today. A notification pops up on your laptop, and you’re back to typing… except, you feel stuck. You don’t know what you’re doing. Is it the monotony, or is it just the unending list of tasks… So you decide to get up and get some coffee. 

We know this water as bore water or hard water. This water typically has alarmingly high presence of minerals like calcium and magnesium. 

The same water, if used for clothes, makes them rough, scrappy and fades the colours out and if combined with soap, it becomes soap suds, sticking to the various surfaces in your bathroom instead of doing its job of cleaning. 

We have women CEOs, board members of Fortune 500 companies, Prime Ministers of countries. And they all have one thing in common, they are probably doing more than their fair share of household duties.

Koparo is born out of this massive discontinuity that the cleaning products industry is witnessing today. Our mission is to redefine cleaning in every way possible. Koparo is launching to bring you natural, safe, and very effective cleaning products.