The Koparo Story
From My Home to Yours
Hi, I’m Simran Khara, founder of Koparo — and like many of you, I’m a parent first.
Koparo started with a personal need. As a mom, I was anxious about the kind of chemicals I was using around my daughter and pets. I was shocked to learn that many household cleaners — even those labeled "natural" — contain harsh substances linked to allergies, skin irritation, and even long-term health effects. I couldn’t find anything that was truly eco-friendly, pet-safe, child-safe, and most importantly, effective.
So I started learning. From formulation chemistry to ingredient sourcing. And that’s how Koparo was born — powered by coconut-based surfactants (our name is a nod to kopra, or dried coconut), safe for regular use, and built for Indian homes.
Why Safe Cleaning is No Longer Optional
India faces a triple threat when it comes to household cleaning:
- AMR Crisis: The overuse of disinfectants is contributing to antimicrobial resistance (AMR), an urgent public health issue.
- Allergies and Asthma: Fragrances and harsh chemicals are a major trigger, especially in kids and the elderly. Indoor air pollution is a hidden danger.
- Accidental Poisoning: India sees thousands of cases of accidental ingestion or exposure to corrosive cleaners each year — especially among children.
We’re taking it seriously — because no one else is. Our cleaners are tested by third-party labs for ISO-certified performance, our core range is dermatologically tested, and our IFRA-certified hypoallergenic fragrances reduce the risk of respiratory irritation.
Building Koparo from the Ground Up
We started small. I filmed our first ads on an iPhone, strapped to my head with a handkerchief. Our first warehouse doubled as our office. Every bottle was packed by hand.
But the belief was big. That belief took us to Shark Tank India, where we introduced India to a new way of cleaning — one that’s safe, effective, and backed by science.
Recognition & Reach
- ✅ Shark Tank India Season 3 Featured Brand
- 🏆 Brands of Tomorrow by JioCinema & Hotstar
- 🌿 Used by over 800,000 households across India
- 📦 Available on Amazon, Blinkit, Zepto, Flipkart, Swiggy Instamart, and koparoclean.com
Our Timeline
- 2020: Idea and early formulations tested at home
- 2021: Koparo launched with first three products
- 2022: Expanded into laundry, toilet, and hand care
- 2023: Featured on Shark Tank India
- 2024: Recognized as a Brand of Tomorrow, hit 800,000 homes
Customer Love
I have kids with sensitive skin and allergies. Koparo has been a total game-changer. – Neha S., Pune
We’ve stopped using our older brands. The toilet cleaner is safe, effective, and smells fresh — without the fumes. – Arun R., Chennai
Finally a dishwash liquid that doesn’t destroy my hands. And my dog can lick the bowl later! – Priyanka L., Gurgaon
Built for Indian Homes
Indian homes need solutions that can handle turmeric, tea, curry, rain-soaked paw prints, and sweaty clothes — without introducing toxins. Koparo’s eco-friendly, non-toxic, and biodegradable formulations are made with that in mind.
We clean with care. So you can mop, scrub, wash, and wipe — without worrying about what’s left behind.
The Road Ahead
This is still just the beginning. We’re investing in R&D, building public awareness around safe cleaning, and working toward a future where clean doesn’t mean chemical. Because we believe what’s good for your home should be good for the world.
Come clean with us.
— Simran
