No. 1 Toxin-Free Brand

Why Toxins in Home Cleaners Are a Hidden Danger

Indian homes trust popular cleaners without realizing they often contain hydrochloric acid, bleach, benzalkonium chloride, EDTA, phosphates, and artificial dyes. These substances can cause:

• Indoor Air Pollution due to Volatile Organic Compounds (VOCs)
  

• Skin and Respiratory Irritation from acid fumes and preservatives
  

• Water Pollution from phosphates and non-biodegradable chemicals
  

The World Health Organization (WHO) states that indoor air pollution—exacerbated by cleaning chemicals—contributes to millions of premature deaths annually.
WHO Indoor Air Quality Guidelines →

The Science Speaks: Risks of Conventional Cleaners

1. VOC Emissions from Floor Cleaners

A study in American Lung Association Journal reveals that many household cleaners emit up to 50 different VOCs, including some classified as hazardous to human health. Prolonged exposure can worsen asthma and other respiratory illnesses.

2. Acidic Toilet Cleaners and Corrosive Damage

Toilet cleaners in India commonly contain hydrochloric acid (HCl), which:

• Releases harmful fumes that damage the respiratory system
  

• Corrodes bathroom fittings and tiles
  

• Can cause chemical burns on skin. Research confirms that occupational exposure to strong acids leads to chronic bronchitis and irritation symptoms.
  Mount Sinai Research →

3. Phosphates in Laundry Detergents

Phosphates act as water softeners in detergents but harm the environment by causing eutrophication—a process where water bodies become nutrient-rich, killing aquatic life.
The UNEP warns that phosphate-based detergents are a leading cause of nutrient pollution.
Research Gate Report → 

4. Dishwashing Liquids and Hidden Toxins

Dishwashing gels often contain EDTA and synthetic dyes. EDTA is a persistent pollutant that can mobilize heavy metals in waterways. Residual chemicals on dishes can also pose ingestion risks.
Research Gate Study→ 

5. Impact on Children

Children are highly vulnerable to cleaning chemicals. Studies link early exposure to increased risk of eczema, asthma, and allergies.
National Library of Medicine Journal →

6. Risk to Pets

Pets lick floors and ingest residues from dishes, making them susceptible to chemical poisoning. The ASPCA highlights cleaners as a common cause of accidental pet poisoning.
PetMD Journal →

Koparo’s Science-Backed Solution

At Koparo, we believe your home should be clean, safe, and sustainable—without compromising on performance. Here’s what makes us different:

• No Harsh Chemicals: Absolutely free from hydrochloric acid, bleach, and phosphates
  

• Plant-Based Cleaning: Coconut-derived surfactants that clean powerfully and naturally
  

• Dermatologically Tested: Gentle on skin, safe for baby clothes
  

• Hypoallergenic Fragrances: IFRA-certified scents that are allergy-safe
  

• Proven Performance: Validated in ISO-compliant labs
  

• Eco-Conscious: Biodegradable formulas and recyclable packaging

Koparo in the News

Koparo has been making headlines as one of India’s fastest-growing home care brands focused on safe, natural, and toxin-free cleaning solutions. Founded with a mission to create products that are effective yet gentle on families and the environment, Koparo has received attention from leading media outlets and industry platforms.

Featured on Shark Tank India

Koparo became a household name when it appeared on Shark Tank India, impressing the judges with its vision and innovation. The brand secured funding from prominent investors on the show, reinforcing its mission to clean homes without harmful chemicals.

Covered by Leading Publications

Koparo has been featured by major publications such as The Economic Times, YourStory, and Business Standard, which have praised its approach to sustainability and innovation in the cleaning category. These stories highlight Koparo’s unique positioning as a brand that combines plant-based cleaning power with safety and performance.

Recognized as a Brand of Tomorrow

Koparo was selected as one of India’s Brands of Tomorrow, an honor reserved for companies shaping the future of their industries. This recognition reflects Koparo’s strong growth, customer trust, and commitment to eco-friendly innovation.

Praised for Safety and Efficacy

Koparo has also been recommended by parenting and lifestyle platforms as a safe choice for homes with kids and pets. Its products are IFRA-certified for hypoallergenic fragrances, dermatologically tested, and free from harsh chemicals like bleach, ammonia, and phosphates.

Trusted by 8.5 lakh Indian homes and featured on Shark Tank India, Koparo is redefining home care with science and sustainability.