What Laundry Detergent Companies Are Not Telling You

Posted by Samni Dhiman on


Companies that make laundry detergent are notorious for using certain harmful active ingredients and using packaging as well as ingredients that are harmful to your skin and the environment. 

We’ve all grown up with detergents that are laden with optical brighteners, bleach and phosphates to give us ‘shiny’ white clothes. But this is harmful to your clothes, your skin and even the environment. 

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Many countries have begun to regulate what detergent manufacturers can put into products! Yes, that’s how big the problem is.

Most large laundry detergent producers frequently use optical brighteners, a lot of bleach and watered-down formulas (and hence more unnecessary plastic).

Koparo products, on the other hand, are different. We realise that highly concentrated formulas and environmentally friendly packaging help both consumers and the environment. To put it another way, we don't keep "laundry secrets" concealed from our customers.

Why Are Laundry Detergent Bottles So Big?

Check out the laundry bottles the next time you're in a detergent aisle. You'll notice that oversized, rectangular shapes make the most of available space, while bright colours draw your focus. The packaging is designed to take up as much shelf space as possible.

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But when it comes to the active ingredients in your laundry detergent, we're pretty sure "water" is at the top of the list.

Check Laundry Detergent Active Ingredients

Most typical, non-concentrated products contained fewer than 10% active ingredients, according to Koparo biochemists who analysed the top liquid laundry detergents. The rest is mostly made of water!

Not only does Koparo Laundry Detergent contain 85 percent active ingredients: Its 3X concentrated formula is the most potent on the market.

Many Detergent Companies Encourage Waste

Those huge containers waste water, but also a huge amount of plastic and energy. When large jugs of (mostly) water are shipped across the country, the carbon impact increases dramatically.

Extra Detergent Won't Get Your Clothes Cleaner

Check your enormous laundry detergent cap: The "fill" line is about a ⅓ of the way down (and probably pretty hard-to-read).

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It's no coincidence that detergent companies encourage customers to use more products than they need; it's a great way to increase sales. However, using too much detergent can result in residue. For people with sensitive skin, this might be highly uncomfortable.

Our Laundry Detergent Ingredients Are Transparent and High-Quality

Koparo ingredients are safe for everyone.. They're biodegradable, cruelty-free, and gentle even on the most sensitive skin due to our "free and clear" formula. No dyes, phosphates, optical brighteners are added: just a non-toxic product based on hard-working plant-based enzymes that are tough on stains but gentle on fabric.

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