Mira Kapoor Endorses Koparo Fabric Conditioner: Wash Wiser, Wear Longer, Waste Less

We are thrilled to announce that Mira Kapoor, the influencer, sustainability enthusiast and millennial Mom of two has endorsed our plant-based fabric conditioner. Our fabric conditioner is powered by vegetable conditioners and aloe extracts, it is 100% vegan and eco-friendly. It not only softens clothes but also makes them brighter, last longer, and prevents fading, so you can wear your clothes over and over again.

At Koparo, we're committed to sustainability, and our fabric conditioner is a perfect example of our efforts. We believe in "wash wiser, wear longer, and waste less," and we're proud to say that our fabric conditioner can help achieve that. It's easy to forget that every day, tens of millions of garments are tossed out to make way for new ones. It is estimated that people are buying 60% more clothes and wearing them for half as long. The fast fashion business model is causing serious ecological damage.

However, the fast fashion business model of quick turnover, high volume, and cheap prices is under pressure from consumers who are demanding change. They want resilient garments from a sustainable industry, a goal supported by the UN Alliance for Sustainable Fashion. As consumers become more aware of the impact of fast fashion on the environment, they're looking for alternatives that are kinder to the planet and more sustainable in the long run.

The biggest positive impacts can come from - elongating the life of a garment, reducing transportation, and focusing on sustainable materials.

By using our plant-based fabric conditioner, you can make your clothes last longer. Fabric conditioners work by coating fibres with conditioners that make the fabrics feel softer to the touch. These conditioners also cause fibres to slide against each other more easily to make fabrics feel softer, reduce wear and tear, increase stain resistance, and reduce static cling.

Mira Kapoor's endorsement of our fabric conditioner is a testament to our commitment to sustainability and clean living. As a millennial Mom, Mira understands the importance of making sustainable choices for herself and future generations. She knows that by choosing products like ours, we can make a positive impact on the planet.

We're proud to have Mira Kapoor endorse our fabric conditioner, and we're excited to continue our mission of making sustainable living accessible and enjoyable for everyone. Let's wash wiser, wear longer, and waste less together.